Why Graphic Design Should Be Your Company's Marketing Priority
So you want to start your own business, or gain more customers. When you’re evaluating what you can do to change hiring a quality graphic designer should be one of the first things you implement. A graphic designer can not only make you look more professional, but it can increase your conversion rate, and even save you time!
A picture is worth 1000 words - Good design is worth twice that.
Whether it’s your advertisement printed in a newspaper, your website, or even your logo, your potential customers will make their judgement of your business based on the visuals of your business. That first impression matters. If your visuals are not up to par, you may never get a chance to speak with that customer to prove that your product or service is exceptional. Your company’s visuals establish your credibility. Partnering with a graphic designer to create the visuals that represent your company can lead to more leads and conversions. Who doesn’t want that?
Branding is how people remember your company.
Think back to any company you have done business with in the past whether it was a product you purchased or a service. What do you remember most about them? Your answer is likely their logo, colors, or slogan. All of this is branding. Good branding establishes consistency across all networks with marketing and brand recognition. The branding used for your Facebook posts will also be used for print advertising, TV advertisements, company brochures, etc. When creating your marketing it is best to work with a graphic designer to pinpoint the exact colors, typeface, imagery, and voice for your brand. Once this is created you can create or update your logo to match your brand’s new image. You will also have a basis to work from for all of your future projects whether it is an advertisement for print or a graphic for social media.
Hiring a graphic designer can save you precious time.
Being a small business owner means putting in long hours and making sacrifices, but that time doesn’t have to be spent perfecting every detail of your brand. Leave that to the professionals. Don’t miss out on sales or growth opportunities because you are stressing over updating your branding or creating a new marketing piece, or making corrections to send those pieces to print. Graphic Designers can not only make your vision come to life quicker and on-time, but they also know the technical aspects like bleeds, preserving typefaces, and file formats that can save you a lot of headaches in the future - and give you your time back to finish making that sale, or even spending quality time with your family.
It can save you money.
You heard that right. Hiring a graphic designer can save you money. Although it will be an investment up front, a graphic designer can save you money in the long run. The graphic designer you hire should work with you to establish your brand’s needs and voice. This means you won’t be spending money down the road to re-brand or create a new website that works better for you.
Ready to bring your business to the next level. Request a proposal for your company’s graphic design needs.